Pure Nappiness for nappies, wraps and accessories

After the birth of our daughter Pippy our commitment to becoming more environmentally responsible grew. We knew we wanted to put her in reusable nappies and use organic baby products and inspired by our experiences we set up Pure Nappiness.

Maxi was born in September 2007 and has underlined our commitment to real nappies. He loves wearing his real nappies and Pippy is helping to change him and choose which wraps he will wear.

The products on our site have been thoroughly tested on our children and their friends and are simple and easy to use fitting easily into today's busy lifestyles. As a result of our extensive product testing we can provide detailed advice on the items we sell and have confidence in their performance. We have enjoyed the wrap fashions and hope you do too as this offers you a chance to personalise your babies' bottoms!